After spending every waking moment building their new studio, planning the business, and getting the website up to speed 
we were finally able to catch up with Mimi and Lindsy of Urban Playground Fitness Inc.
Can you give us a little background on Urban Playground Fitness Inc.?
Urban Playground Fitness Inc. is a personal training service for women in small groups. We offer personal training at a fraction of the cost to be accessible to every woman. We believe in life long fitness and it should an ongoing journey. When you sign up for personal training twice weekly, you receive unlimited access to our specialty classes. Our specialty classes include cardio-strength, yoga, Pilates and dance conditioning. You make the choice, come twice, come 7 times, the flexibility is there.
What made you want to start Urban Playground Fitness Inc.?
Our love for fitness and to help women with their fitness goals are outstanding. However, working in large corporate gyms around the clock with minimal compensation made the job unsustainable. We wanted to create an environment where woman who loves fitness can teach fitness in a fair, motivating and encouraging environment. We also wanted to open up personal training services to those who need it, but may not have the financial means to afford one-on-one training. Urban Playground Fitness Inc. represents an environment where women can come, forget their problems and to focus on themselves and their fitness goals.
Who does your business cater to the most?
Our business caters to a variety of women. We cater to working professionals, young professionals, students, older adults and residents within the community.
How do you plan on using your Website and Online Marketing to help grow your business?
We plan to use our website as a social network and as an information tool. We will use it to tell our story and to show the world what we represent and offer. We have our services listed as well as photos to represent our classes to peak intrigue and generate interests. It allows potential clients to learn a little bit about us before they come in.
Our online marketing will help our business grow by allowing people to recognize our name and our services. We will advertise internally through companies offering special discounts for businesses in the community.
When you were looking for a Web Development firm, what were your criteria?
We were looking for a firm that was warm, friendly, patient, helpful and to teach us a little bit about websites and design. We wanted to give our business to a company that we can relate to and feel that they are genuinely trying to help us. The first time I spoke to Brian at IWD, I immediately felt comfortable with his advice and guidance and not once did he make me feel like my questions were not valid. Since our relationship begun, Brian and his team have always been available at our fingertips to answer questions and to provide their services immediately. They have been wonderful and we look forward to continue working them!
Well there you have it! For more information on Urban Playground Fitness Inc. please visit their website at www.urbanplaygroundfitness.com.
Urban Playground Fitness Inc. retained IWD Canada for Website Maintenance & Support Services.
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Posted in Website Updates & Maintenance
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